Independent retail & commercial consultant

Turning growth
plans into action.

Clear direction. Practical support.
A partner in your brand’s next chapter.

I’m Sharon. I work alongside founders and growing brands to connect the commercial thinking with the people, partnerships and places that make it happen.

Let’s have a conversation Explore how I can help
Retail inspiration: a warm boutique interior with oak shelves, natural stone and considered product displays.
RETAIL, THOUGHTFULLY CONSIDEREDImagined space
UK · EUROPE · USFRACTIONAL LEADERSHIP & FOCUSED PROJECTSTHINKING IT THROUGH. SEEING IT THROUGH.

Where I come in

Your next chapter.
A clearer way forward.

You might be ready to grow, or your business has grown but isn’t performing as you’d like. We’ll work out what matters most, then get things moving.

The next stage of growth

Ambition, with a practical plan.

A new retail partner. Your first store. A new market. I help you assess the opportunity, understand the commercial picture and build a plan your team can deliver.

  • Channel & market priorities
  • Retail & wholesale opportunities
  • Store strategy & openings
Let’s talk about your plans

The whole picture

From strategy
through to
delivery.

Retail works best when the commercial plan, customer experience and team are moving in the same direction.

I work across the business to join those pieces together.

Clear thinking. Practical action.
01

Commercial direction

Clear priorities. A plan that connects the business.

Sales planning, trading rhythms, promotions and channel alignment. Bringing marketing, operations and commercial goals together, with clear ownership and actions.

02

Retail & wholesale partnerships

The right relationships, with room to grow.

Identifying the right partners, developing relationships and improving existing accounts. A focus on positioning, sell-through and the commercial opportunity for both sides.

03

Stores & customer experience

Spaces that feel right. Operations that work.

Location search, commercial assessment, design briefs and opening plans. Alongside store standards, team structure and the everyday customer experience that supports performance.

04

New markets

A considered route into your next market.

Practical direction for expansion across the UK, Europe and US. Assessing readiness, choosing the right route and coordinating the people and priorities needed to launch.

Hello, I’m Sharon Solis

Experience across
every stage of growth.

Sharon Solis, founder of R.E.A.L Advisory.
Sharon
FOUNDER, R.E.A.L ADVISORY

Jewellery · Accessories · Beauty · Fashion

My career spans startups, growing businesses and established international brands.

I understand the different priorities, pressures and resources at each stage.

My experience comes from more than 20 years in retail leadership. I’ve built teams, developed stores and partnerships, and led expansion across the UK, Europe and US.

In my last role before launching R.E.A.L, I led physical retail and created a five year growth strategy. I turned that plan into action, expanding the store network from 4 to 30 and helping the brand’s revenue grow from around £4 million to £40 million.

I bring that experience with an open mind, working alongside you to find the right approach for your business, from building the foundations to improving performance and expanding into new markets.

Get to know me on LinkedIn
20+

years in retail leadership

50+

stores opened over the past 10 years

10×

revenue growth over five years

Store openings span the past 10 years. Revenue growth reflects five years with one brand.

How we work together

The right support.
For where you are now.

We’ll agree the scope, time and priorities around what your business needs. A clear starting point, with room to adapt as we go.

A simple way of working

  1. 01

    Understand

    Listen, ask questions and get close to the business.

  2. 02

    Focus

    Agree what matters, who owns it and what comes next.

  3. 03

    Move forward

    Put the plan into action, review progress and adapt.

Let’s talk

What’s next
for your brand?

A new opportunity, a challenge to work through, or simply a sense that things could work better. I’d love to hear where you are and where you want to go.

You’ll speak directly with me, Sharon.

Connect on LinkedIn

Start a conversation.

A little context makes a good starting point.

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