Fresh Eyes
A focused review of your business, stores or customer experience. An outside perspective grounded in practical retail experience.
A clearer view of the opportunities and the priorities to act on.
Independent retail & commercial consultant
Clear direction. Practical support.
A partner in your brand’s next chapter.
I’m Sharon. I work alongside founders and growing brands to connect the commercial thinking with the people, partnerships and places that make it happen.
Let’s have a conversation Explore how I can help
Where I come in
You might be ready to grow, or your business has grown but isn’t performing as you’d like. We’ll work out what matters most, then get things moving.
The next stage of growth
A new retail partner. Your first store. A new market. I help you assess the opportunity, understand the commercial picture and build a plan your team can deliver.
A business that works better
When sales, stores or partnerships aren’t where they should be, a fresh pair of eyes can help. Together, we’ll understand the challenges, choose the priorities and turn them into clear weekly actions.
Experienced support, alongside you
I bring senior retail and commercial experience into your business on a regular basis. We agree the focus, connect the team and keep decisions and delivery moving, with open conversations about progress.
The whole picture
Retail works best when the commercial plan, customer experience and team are moving in the same direction.
I work across the business to join those pieces together.
Clear thinking. Practical action.Clear priorities. A plan that connects the business.
Sales planning, trading rhythms, promotions and channel alignment. Bringing marketing, operations and commercial goals together, with clear ownership and actions.
The right relationships, with room to grow.
Identifying the right partners, developing relationships and improving existing accounts. A focus on positioning, sell-through and the commercial opportunity for both sides.
Spaces that feel right. Operations that work.
Location search, commercial assessment, design briefs and opening plans. Alongside store standards, team structure and the everyday customer experience that supports performance.
A considered route into your next market.
Practical direction for expansion across the UK, Europe and US. Assessing readiness, choosing the right route and coordinating the people and priorities needed to launch.
Hello, I’m Sharon Solis


Jewellery · Accessories · Beauty · Fashion
My career spans startups, growing businesses and established international brands.
I understand the different priorities, pressures and resources at each stage.
My experience comes from more than 20 years in retail leadership. I’ve built teams, developed stores and partnerships, and led expansion across the UK, Europe and US.
In my last role before launching R.E.A.L, I led physical retail and created a five year growth strategy. I turned that plan into action, expanding the store network from 4 to 30 and helping the brand’s revenue grow from around £4 million to £40 million.
I bring that experience with an open mind, working alongside you to find the right approach for your business, from building the foundations to improving performance and expanding into new markets.
Get to know me on LinkedInyears in retail leadership
stores opened over the past 10 years
revenue growth over five years
Store openings span the past 10 years. Revenue growth reflects five years with one brand.
How we work together
We’ll agree the scope, time and priorities around what your business needs. A clear starting point, with room to adapt as we go.
A focused review of your business, stores or customer experience. An outside perspective grounded in practical retail experience.
A clearer view of the opportunities and the priorities to act on.
A defined brief and an agreed outcome. From commercial focus or a partnership plan to a new market or store opening.
A practical plan, clear responsibilities and support through delivery.
I become part of your working team, bringing experienced retail and commercial leadership on a regular, agreed basis.
A partner in the thinking, the decisions and the follow-through.
A simple way of working
Listen, ask questions and get close to the business.
Agree what matters, who owns it and what comes next.
Put the plan into action, review progress and adapt.
Let’s talk
A new opportunity, a challenge to work through, or simply a sense that things could work better. I’d love to hear where you are and where you want to go.
You’ll speak directly with me, Sharon.
Connect on LinkedIn